Design for 2022
By 2022, design will take a more deliberate turn. Due to the pandemic, people are used to living slowly, and consumers are looking to buy local rather than global. As a result, brands are increasingly looking for ways to incorporate sustainability and climate-friendly principles into their business models, and some of the best major rebrands in 2021 have taken advantage of this social shift After years of using neon color palettes and super-bright gradients designed to appeal to distracted browsers, quiet design is returning and suddenly finding use in website and app design. Calming palettes, natural textures and minimalist layouts are trademarks of the Japandi trend, while symbolic logos and icons have a primal, underlying mood that simultaneously feels both old-fashioned and modern.
Looking for something less soothing? Along with these Japandi and environmental design trends come a number of more playful graphic design trends that are designed to bring the fun back into design. Expect to see a signature style in a cozy retro style that is also full of energy and movement. Bright, unique color palettes help make packaging bolder and more graphic, while cyberpunk styles bring an anti-utopian touch to flyers, posters and web banners.
We expect major graphic design trends for 2022 to include:
- Environmental themes
- Retro brand identity with movement
- Strong color
- Mincho's Headsets.
These seven new design trends will help you stay ahead of the curve in your designs for the year ahead. Read on to explore each design trend in detail and get tips and pattern choices for bringing these graphic design ideas to life.
Combining Scandinavian functionality with a rustic interpretation of Japanese minimalism, the Japandi trend has become a major commercial trend in interior and product design in 2021. Graphic design will follow suit, and this warmer interpretation of minimalism is likely to prove popular in lifestyle branding. , packaging and website design.
How can you change the style of Japanese design? Pay attention to photography and graphics with nature-inspired elements, Mincho-style serif fonts (see Trend 7 below) and natural background textures and overlays. Create a sense of calm and serenity with neutral colors and lots of white space. While Scandinavian minimalism can be a bit cool and stark, Japandi is warmer but just as stylish. Use this design trend to bring elegance and a calming spirit to a wide range of projects.
2. Environmental themes
Unlike past eco-friendly designs, the eco-themed designs of 2022 will showcase more innovative strategies for presenting ideas about sustainability, climate change and environmental preservation. Sustainability is no longer a niche theme in the dominant culture, it is now driving a much broader range of businesses, and consumers now actively expect it to play a more important role in brand communications.
In the coming year, we can expect a more stylish approach to environmental themes with minimal icons, unexpected color palettes and background textures that pay homage to environmental sustainability. Packaging and brand identity will look cleaner and more honest in style, with less artificiality.
3. Retro brand identity with movement.As a number of globally recognized brands, including Burger King and Kodak , turn to retro logo design as part of recent rebranding efforts, it's clear that nostalgic marketing continues to be a powerful tool for brands seeking to connect with consumers on an emotional level. Based on this design trend for everything retro, we will also see more logo designs that seem energetic and dynamic rather than the static and ultra-minimalistic designs of recent years. The US Open is rebranded with a sleek and graphic take on the tennis ball in flight, with a primary color palette shade of bold blue and yellow , which won't look completely out of place on the 70s era billboard.
Make your logo design more personal with movement, but keep the graphics crisp and simple to maximize the feeling of modernity. Stretched typography brings another aspect to this dynamic design trend - elongated letters or hidden aspects of characters to create a playful mood
3. Retro brand image with movement
As a number of world-renowned brands, including Burger King and Kodak, have turned to retro logo designs in recent rebrandings, it's clear that nostalgia marketing continues to be a powerful tool for brands seeking to connect with consumers on an emotional level.
Developing this retro trend, we will also see more logos that feel energetic and dynamic rather than the static and ultra minimal designs of recent years. For the US Open rebranding, a sleek and graphic image of a tennis ball in flight was used, as well as a color palette with primary shades of blue and yellow that would not have been out of place on 1970s billboards.
Bring more personality to your logo design with movement, but keep the graphics crisp and simple to maximize modernity. Stretchy typography brings another aspect to this dynamic design trend - lengthen the lettering or hide parts of the characters to create a playful mood.
4. Cyberpunk 3. Retro brand image with movement
Is this the logo for electronic music night? Although it has not been the most popular rebranding in recent months, the new logo for America's Central Intelligence Agency reflects the current penchant for the modern cyberpunk style of design. With the release of The Matrix Resurrections in theaters by the end of 2021, interest in '90s-inspired cyberpunk is expected to increase on websites, posters, flyers and social media, especially for nightlife, fashion and music.
Abstract textures with glitch and lines, heavy sans serif boards, and lots of moody black define the look of this design trend. The cyberpunk trend, perfect for adding edgy drama to flyers and posters, plays into our ongoing fascination with Internet culture.
5. Strong color
While neutral, soft tones will be the perfect companion for Japan-inspired designs in 2022, some designs will call for bright, graphic colors. Whether they choose a multicolor palette with rich brightness or a bold application of strong, unique color, designers will feel prompted to explore the extremes of the color spectrum in the coming months.
The advantage of using bold color is that it simply brings even the simplest design to life, complements minimal typography, and gives the design psychological power. Try using an all-red scheme in various print media or use rich, complementary hues in your packaging design. The idea is clear: get bold or go home.
6. The Symbolism
Type logos are still widely popular, but we expect the pictorial logo to have a long-awaited revival in 2022. As we saw during the recent rebranding of the US Open , Pfizer and Burger King , the combination of font and icon is still a common branding strategy, but bolder brands may consider using the power of symbols to create designs with graphic power. and invested meaning.
The corporate identity for the business consulting company Azell, created by the Spanish agency Lumbral Design, is a good example of the effective use of symbols in branding. The gazelle icon implies maneuverability, while geometric horns are used as a separate element on other brand media used in business. Combined with the typographic version of the trademark, this symbol helps to convey the goals and ideals of the company in a memorable graphic form.
In your own design projects, symbols and icons can be mysterious, playful, and seductive. Use symbols alongside typography so as not to disappear too far down the rabbit hole and leave viewers confused rather than forced
7. Stil Mincho
Mincho, which means "song" in Chinese, refers to a traditional writing style used to represent Chinese, Japanese or Korean characters. Stylistically, Mincho helmets have contrasting vertical and horizontal strokes and generally have an elegant calligraphic appearance. The style also translates well into English and is an unobtrusive and highly elegant alternative to European serif fonts.
While screen fonts can be used to add a more distinct Japanese touch to a design, Mincho-style serif fonts are the ones that will blend more subtly and elegantly into the design. Use them in place of the main sans-serif or serif text to instantly update your design.